Getting a better ROI from your recruiting dollars

June 1, 2009

Job Board post post disappointing scores

I’m talking with more companies that are voicing their frustration with the results of their recruiting efforts related to job board postings. Dollars are tight in the Human Resources category these days so it’s important to make sure that every dollar spent nets maximum return. Let’s focus on some alternatives

Your recruiting efforts should be focused on replicating the very best talent that you have internally. Your current employees, especially the Gen Y employees, are networked. They have friends, former co-workers and professional associates who are looking to grow their careers and work with the very talented folks they know, respect and admire.

Do you promote an employee referral bonus program – LOUDLY?

Savvy job seekers (the ones you want to hire) are not spending their precious time trying to navigate job boards these days. They are networking! Instead of visiting job boards they are visiting company websites to try and find interesting positions with companies who share their personal ideals.

Is your career site indexed so that aggregators (and search engines) can find you?

The top guns out there are serious about their careers. They participate actively in professional organizations; know what’s going on in the community (related to their career) and watch for trends, announcements and news. User Groups, meetups and associations are a great place to find future talent.

Are you hanging out in public?

Fact #1 – Job Boards are going in the direction of classified ads

Fact #2 – Competition for Top Talent is fierce

Fact #3 – Google is the job seekers tool of choice

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